Crafting confidence for a textbook transition – PART 1
How do you introduce a revamped product formulation to a loyal customer base? With a nuanced, multi-step strategy, that makes the transition completely effortless.
To launch Whiskas’ new product sizes and flavours, we created a retail design system which stayed true to the brand’s visual DNA – and kept existing shoppers on board. At the same time, engaging messaging introduced exciting improvements that invited a whole new audience.
By carefully priming shoppers and staggering the introduction of new products, we created a purr-fectly seamless transition.
Crafting confidence for a textbook transition – PART 2
How do you foster brand confidence during a busy promotional period? By leveraging the bandwagon effect.
Right in the middle of Pet Week and a competitor activation, we leaned into the single-minded message: “Whiskas is the #1 cat food brand in New Zealand”.
By re-enforcing trust with credibility-driven comms, we engaged new and loyal shoppers and cemented market position.
