A partnership and platform with purpose.
How do you get shoppers excited about a meaningful new partnership, without losing your brand in the noise? By bringing both brands together in a uniquely ownable way.
Working with IAMS, we created “I AM Safe” – a scalable, long-term platform, that shone a light on IAMS’ meaningful partnership with Pet Refuge.
Emotive language and disruptive visuals deeply connected with shoppers in the busy supermarket aisle. And the campaign positioned IAMS as a brand that went beyond nutrition – to support pets and the Kiwis who love them.
